APPLICATION to AMEND an EXISTING LICENCE
Name of Applicant: TRENT RADIO
Location of Station: PETERBOROUGH, ONTARIO
Date Sent to Commission: 27 MARCH 1996
Pg01 27Mar97
1. DECLARATION OF APPLICANT
CANADA
PROVINCE OF ONTARIO
DISTRICT OF PETERBOROUGH
IN THE MATTER OF AN APPLICATION TO
THE CANADIAN RADIO-TELEVISION AND TELECOMMUNITCATIONS COMMISSION
I, John Kenneth Muir DECLARE THAT;
a) I am the GENERAL MANAGER of the applicant named in this application form
and as such have knowledge of all matters declared therein.
b) the statements made in the application are to the best of my knowledge and
belief, true in all respects;
c) the opinions and estimates given the application are the based on facts as
know to me;
d) I have examined the provisions of the Broadcasting Act and the
Broadcasting Regulations relevant to the application;
WITNESSED BY and I have signed
[signed] [signed] signature of applicant
Laurence M.C. Couture 27 Mar 96
on (date): 27 Mar 96
at: Peterboro
2. APPOINTMENT OF AGENT
- not applicable -
Pg02 27Mar97
3. IDENTIFICATION OF APPLICANT
3.1 [x] Applicant currently holds a broadcasting licence issued by the
Commission
the applicant is a company;
3.2.2 TRENT RADIO
c/o Trent University, Peterborough, Ontario
K9J 7B8
(705) 748 1777
Incorporated 16 January 1978 without share capital under the
laws of Ontario
3.2.2.1 Provide as Schedule 1 copies of all Incorporating Documents and
copies of General By-Laws certified by the Secretary of the
Company.
[x] documents previously files with the Commission in
application No. 922 - 239 - 900
Pg03 27Mar97
3.3 Identify the person to whom the Commiss may direct any questions
concerning this application:
Name: John Kenneth Muir
Occupation: General Manager at Trent Radio
Address: 640 Reid St. Peterborough, Ontario
Postal Code: K9J 7B8
Telephone: (705) 748 1777
3.4 Indicate a location within the area to be served, where the
Application may be Inspected by the General Public.
Address: Bata Library, Symons Campus,
Trent University, Peterborough
K9J 7B8
Pg04 27Mar97
4. MANAGEMENT AND DIRECTORS
4.1 Complete the following table concerning the actual Directors and
Officers
directors;
date of
name: address: citizenship: appointment position:
Barbara BELL 798 Donwood Dr CANADIAN 06Nov95
Ptbo K9L 2G7
Darcie DEATH 417 London St CANADIAN 06Nov95
Ptbo K9H 3A3
Andrew FOGARASI #5 Fleming Pl CANADIAN 06Nov95 Vice Chair
Ptbo K9H 3Y7
Scott GORDON 451 Stewart St CANADIAN 06Nov95 Chair &
Ptbo K9H 4B4 President
Lisa HOWARD #5 Fleming Pl CANADIAN 06Nov95 Secretary
Ptbo K9H 3Y7 \Treasurer
Jonathan PRIDDLE 356 Stewart St CANADIAN 06Nov95
Ptbo K9H 4A8
Suzie YOUNG #10 Champlain Cr CANADIAN 06Nov95
Ptbo
John K. MUIR 640 Reid St CANADIAN Vice President
Ptbo K9H 4H4 & General Mgr
Barbara WOOLNER 576 Water St CANADIAN Programme Director
Ptbo K9H 3M8
4.2 - not applicable -
4.3 - not applicable -
4.4 SCHEDULE 4 - a Brief Biographical Note on each of the Directors
and Officers with Particular Emphasis on such Experience as may
be considered Useful in the Management and Direction of the
Applicant's Undertaking.
4.5 SCHEDULE 5 - a Statement regarding Who will Control the Licensee
and by what means.
Pg05 27Mar97
4.6 - not applicable -
4.7 - not applicable -
5. OWNERSHIP
5.1 The Corporation has no equity securities.
5.1.1 covertible equities - not applicable -
5.1.2 agreements affecting shares - not applicable -
Pg06 (amended 24Apr96)
5.1.3 Corps hold 10% or more - not applicable -
5.2 Give fill information pertaining to all Debt Outstanding or
Proposed Financing of the Undertaking applied for.
rate of date of
designation & description: principle: interest: maturity:
------------------------------------------------------------------
| Outstanding | $ 24,983 | 9.45% | 15 Sep 00 |
| National Trust | | | |
| (mortgage) | | | |
| | | | |
| Trent University | $ 1,067 | 0.0 % | 30 Apr 97 |
| (supplier phone sys) | | | |
| | | | |
| Proposed | | | |
| Bank of Montreal | $ 20,000 | prime | 31 Aug 01 |
| (Demand Loan) | | + 2.0% | |
------------------------------------------------------------------
5.2.1 - Covertible Debt Securities - not applicable
5.3 Use of Other Funds - not applicable
Pg07 27Mar97
5.4 Table of Actual or Proposed Holders of Equity Securities - not applicable
5.4.1 SCHEDULE 11 - documentation which Demonstrates Compliance by the
Applicant with the Eligibility Requirements set out in the
Consolidated Regulations of Canada, Chapter 376 (Eligible Canadian
Corporations) and in P.C. 1985-2108 dated 27 June 1985 (Ineligibility
to hold Broadcasting Licences)
5.4.2 Commitment of Shareholders - not applicable
5.4.3 Table of Persons Holding 10% or more of Voting Securities
- not applicable.
Pg08-11 - not applicable
Pg12 (amended 10Sep97)
7. SERVICE INFORMATION
7.1.1 All Technical Documents have been filed with Industry Canada.
7.1.2.1 The Commission is authorised to include as part of this application
any documents or corespondence filed with Industry Canada.
7.2 Technical Information:
Present: Proposed:
Frequency 96.3Mhz 92.7Mhz
Channel & Class LPFM A 1
Antenna Mode Omnidirectional Omnidirectional
(ERP) Effective
Radiated Power
(Horizontal Avg) 30 watts 250 watts
(EHAAT) Effective
Height Above Avg
Terrian 60m (200ft) 70m (230ft)
note: antenna position on tower the same; proposed EHAAT
increases due to new terrian included in proposed coverage.
Transmitting Site 44 19' 45" N 44 19' 45" N
Coordinates 78 18' 03" W 78 18' 03" W
Studio Location 715 George St 715 George St
SCMO Subsiduary
Communications no no
Programming Feed
Method Leased Land Lines Leased Land Lines
7.3 SCHEDULE 16 - Location of Transmitter Site.
7.4 SCHEDULE 17 - Map Comparing the Three (3000, 500 and 50uV/m)
Contours of both the Present and Proposed Operations.
Pg13 27Mar96
7.5 Areas to be served include the entire city of Peterboro, as well
parts of Smith Township, Douro Township, Otonabee Township and
North Monaghan Township. It is hoped the Hiawatha Reserve to the
south and east and the Curve lake Reserve to the north and West.
7.6 The station's Principle Marketing Activities [such as they are]
shall be directed to community in and around the City
of Peterborough.
7.7 Quantitative Estimate of Population within the Service Contours
3000uV/m 500uV/m
Present 34,000 54,000 service limit
Population
Proposed 70,000 95,000
Present 15,000 22,000 service limit
Households
Proposed 27,000 36,000
7.8 Percentage of the Population whose mother tongue is;
English French Ojibwa Other
Present 95.0% 1.0% 0.5% 4.0%
3000uV/m Contour
Proposed 95.0% 1.0% 2.0% 2.0%
Present 95.0% 1.0% 0.5% 4.0%
500uV/m Contour
Proposed 95.0% 1.0% 2.0% 2.0%
7.9 Statistics Canada (1991 Census) & the Peterborough Native
Friendship Centre Population and Language Data Sources.
7.10 Implementation is scheduled to take two weeks commencing 12Aug96.
See attached SCHEDULE 27.2
Pg14 (amended 24Apr96)
8. CAPITAL COSTS AND FACILITIES
Purchase
TRANSMITTING PLANT Assets
Site and Improvements 0 totl land n/a
Buildings, including power circuits and ... 250 ttl floor area 9sqft
Acquistion(*) Remodeling() New Construction()
Non-Technical Furnishings 500
Towers (Mounting Antenna & Xmission Line) 1,000 70m above ground
Transmitting Antenna & Xmission Lines 1,500
Transmitter 8,000
StL Microwave Equip
Other (Accessories, Spares & Test Equip) 500
System Engineering & Installation 3,300
Total Transmitting Plant (A) 15,050
STUDIO PLANT
Site and Improvements 0 totl land n/a
Buildings, including power circuits and ... 0 flr area 1,800 sqft
Acquistion() Remodeling() New Construction()
Non-Technical Furnishings 1,250
Studio Equipment 1,500 two studios
SCMO Related Equipment 0
Satellite Receiving Equipment 0
Automation Equipment 0
Automobiles & Trucks 0
Mobile Units 0
Other (Accessories, Spares & Test Equip) 500
System Engineering & Installation 500
Total Studio Plant (B) 3,750
Total Transmitting & Studio (A+B) 18,800
Contingency (2%) & Taxes (15%) 3,200
TOTAL 22,000
Pg15 (amended 24Apr96)
9. FINANCIAL OPERATIONS
9.1 Summary of Estimated Annual Revenues and Expenses for the FM Station
for each of the First Five Years of operation.
091CRTC
YEAR OF OPERATION
1st 2nd 3rd 4th 5th
Revenue
Network 0 0 0 0 0
National 2,000 2,000 2,000 2,000 2,000
Local 3,000 4,500 6,000 7,500 9,000
Other
Memberships 60,000 60,000 60,000 60,000 60,000
Rent & Misc Earned 5,941 6,090 6,242 6,398 6,558
Donations & Fundraising 4,000 5,250 6,500 7,750 9,000
Grants 3,750 3,750 3,750 3,750 3,750
TOTAL REVENUE 78,691 81,590 84,492 87,398 90,308
Operating Expense
Programming 24,300 24,390 24,480 24,580 24,690
Technical 3,950 4,320 4,690 5,070 5,450
Sales, Advertising & Promotion 1,500 2,250 3,000 3,750 4,500
Administration & General 37,198 38,873 40,548 42,223 43,898
Total Operating 66,948 69,833 72,718 75,623 78,538
Non-Operating
Depreciation 8,000 8,000 8,000 8,000 8,000
Interest 4,096 3,405 2,640 1,793 856
Other
Total Non-Operating 12,096 11,405 10,640 9,793 8,856
Total Expense 79,044 81,238 83,358 85,416 87,394
Income (353) 352 1,134 1,982 2,914
9.2 - not applicable
Pg016 (amended 24Apr96)
9.3 Estimate (detailed) of Annual Operating Expenses for the FM Station during
each of the First Five Years of Operation.
1st 2nd 3rd 4th 5th
Programming
Salaries & Benefits 18,750 18,750 18,750 18,750 18,750
Talent & Other Local Origination 3,750 3,750 3,750 3,750 3,750
CDN Packages 1,150 1,210 1,270 1,330 1,400
Non-CDN Packages 0 0 0 0 0
Network Programming 0 0 0 0 0
News Expense 0 0 0 0 0
Other Programme 650 680 710 750 790
Total Programme 24,300 24,390 24,480 24,580 24,690
Technical
Salaries & Benefits 250 260 270 280 290
Xmission & Studio Plants 2,000 2,250 2,500 2,750 3,000
Lines 1,200 1,260 1,320 1,390 1,460
Other Technical 500 550 600 650 700
Total Technical 3,950 4,320 4,690 5,070 5,450
Sales, Advertising & Promotion
Commissions 1,500 2,250 3,000 3,750 4,500
Advertising & Promo
Other Sales & Promo
Total Sales Expense 1,500 2,250 3,000 3,750 4,500
Administration & General
Salaries & Benefits 15,373 16,398 17,423 18,448 19,473
Cost of Premises 20,000 20,500 21,000 21,500 22,000
Office & Professional 1,500 1,500 1,500 1,500 1,500
Management Services 0 0 0 0 0
Licence Fee 25 25 25 25 25
Bad Debt 300 450 600 750 900
Other Expense - non operating 12,096 11,405 10,640 9,793 8,856
Total Administrative 49,294 50,278 51,188 52,016 52,754
Total Expense 79,044 81,238 83,358 85,416 87,394
9.4 - not applicable
9.5 SCHEDULE 20 - a Projected Statement of Pre-operating Costs for the
Period Prior to the Commencement of Operation and a Pro Forma
Statement of Changes in the Financial Position relating to the FM
Station for each of the First Five Years of Operation.
Pg17 (amended 24Apr96)
9.6 - not applicable
9.7 Basis for Revenue Calculations
9.7.1 Proposed Rate for the 1st Year: $7.00 / minute
9.7.2 Percentage of Commercial Minutes expected to be sold;
in 1st Year: 3.25% in 2nd Year: 5%
9.7.4 Estimated Average 1/4 Hour Ratings, Central Area, Mon-Fri, 1st Year,
People 7 years+;
06:00 - 10:00: 2,000 10:00 - 14:00: 3,500
14:00 - 19:00: 2,500 19:00 - 24:00: 3,000
9.8 SCHEDULE 22.1 - Fundrasing Plans.
SCHEDULE 22.2 - Explanation of Sales and Marketing Policies.
9.9 SCHEDULE 23 - Notes to Explanation Underlying Assumptions upon which
Financial Projections have been made in Sections 9.1, 9.2, 9.3 & 9.4
9.10 FUNDING
9.10.1 Total Funds Available to Finance Proposed Undertaking
Equity $ 2,000
Debt 20,000
------
Total $ 22,000
======
9.10.2 Individual Sources of these Funds:
Pursuant to the applicant's proposed power increase and frequency
change a commitment to provide a demand loan in the amount of $20,000
has been secured from Bank of Montreal - Peterborough, Main Branh
The terms are stated in the Bank's letter of commitment submitted as
of SCHEDULE 24.1
9.10.3 - not applicable
9.10.4 SCHEDULE 24.2 - Most recent financial review.
SCHEDULE 24.3 - Interim financial statements (31 Jan 96)
9.11 Market Study - not applicable
9.12 SCHEDULE 26 - Copy of Lease Agreements for Rented Items (eg. Land,
Buildings, Equipment) with an annual rental of $2,400 or more.
SCHEDULE 27 - SUPPLEMENTARY BRIEF; the rationale underlying the
Application for Change to Facility.
SCHEDULE 04: 27Mar96
Board of Directors and Officers Bios.
BARBARA BELL has been involved in the community for many years.
Fiercely devoted to the welfare of children and young adults, Barbara
and her husband Allen have been foster parents for thirty years. She
has served on the Board of the Kawartha Haliburton Foster Association
for four years, two years as president. And, she has been instrumental
in fund-raising for the Association and the Children's Aid Society.
For six straight years ending 1996 she will have acted and chairperson
and key organiser the children in foster care Christmas party.
Fifteen years ago she founded what is now the well known "Share with
Love Jamboree", which brings local and area musicians together to help
service organisations such as the Rotary Club, Five Counties
Children's Centre, and the Peterboro Food Bank to raise funds to help
others in need. She also organised the "Jack Bailey Memorial Awards"
to recognise those musicians and other members of the community who
have given of their time and talent to help those in need.
While living in Warsaw, Ontario Barbara and her husband founded and
for eight years organised the "Dr. Donald Munroe - Old Time Fiddle &
Step Dance Contest", with Ms. Bell chairing the fund-raising committee
to establish a park with a dedicating cairn in the memory late Dr.
Munroe.
She is a great supporter of local and area musicians.
For two years Ms. Bell has produced and hosted "Good 'n Country" on
Trent Radio, which showcases local talent through air play, interview,
and live performances. Ms Bell joined the Board of Trent Radio in
November 1995. She says she is "a mother, wife, grandmother, great-
grandmother, very busy lady ... and loving it!"
DARCIE DEATH is a first year Trent student working to obtain her
bachelor of science degree in biology. She came to Trent Radio in
September hoping to be a programmer. Not only did she get a her own
show, but she is currently on the Board of Directors and is Chair of
the Music Department. Her radio show, "Darcie's Wacky World of Lo-Fi",
has an interest in local, home-made recordings. She has a keen
interest in the local rock music scene, and has been able to obtain
many recordings done by fellow community members and students. She
hopes that, through time and effort, more musicians will learn about
her radio show, and be willing to give her some of their tapes,
whether recorded at home or in a studio.
Before Ms. Death came to Trent University she had no experience in
radio. This year, however, has allowed her to realise that she
considers radio communication to be unique and helpful. She hopes to
continue her involvement with Trent Radio throughout her years at
Trent. Ms. Death also has an interest in feminist studies and hopes
to become more involved with women's issues in the Peterborough
community, through the Trent Women's Centre, the YWCA, and to
communicate her experiences via Trent Radio.
ANDREW FOGARASI moved to Peterborough in 1987 upon hearing that "you
can't swing a dead cat in Peterborough without hitting a musician."
Several departed felines later, he has played, toured, and/or recorded
with several acts including: The Born Again Pagans, Three Seconds to
Think, and Washboard Hank and the Honkers. Spending all his meagre
musical earnings on maintaining his decadent lifestyle, he has been
obliged to engage in the menial drudgery of a day job at a machine
shop for the last twelve years. Andrew enjoys the worst of both
worlds. He is trying to complete an honours degree in Cultural
Studies and English and finds effective and enjoyable procrastination
constantly interrupted by the necessities of work and by his guilty
conscience.
Since 1987, Andrew's involvement at Trent Radio has included being a
programmer, an operator, a volunteer trainer, and a Board member for
three terms. His other community involvement has included, ... well,
basically nothing other than a few musical benefits for local
organisations and charities, and the constant griping about the
ineffectiveness of the community involvement of others.
He is currently considering whether he should add more letters at the
end of his name, go oversees and make lots of money, or just continue
his informal studies in horizontal apathism and misanthropology.
SCOTT GORDON has been involved since 1993 with Trent Radio in various
capacities: as programmer, operator, producer, board member, and
committee chair. Currently he is President and Chair of the Board of
Directors as well as host of "On Air," a weekly show that takes a
critical look at radio in the '90s. When not making radio Mr. Gordon
attends Trent University and is finishing up his honours B.A. in
English Literature and Cultural Studies. As much as possible, Scott
tries to balance cultural theory with practical culture both in his
studies and through his involvement with community radio.
H LISA HOWARD is a former Trent Radio operator and programmer, who has
worked in various other capacities at the station since 1985. Ms.
Howard also works for The Peterborough Review and the Trent Institute
for the Study of Popular Culture. Lisa has a Honour's degree in
Cultural Studies and will be working on her Master's degree in
1996/97. She is currently the Secretary/Treasurer of Trent Radio.
JOHN K MUIR continues to be passionately devoted to the oral/aural
tradition. Its through this discipline that he has gained skills and
twenty-five years experience as a broadcaster, administrator &
technician. Mr. Muir's experience began as a choirboy in Ottawa and
continued in England where he learned something of the art of
campanology at a village church. Later, he apprenticed as recording
technician at the Putney Bridge Studio of *Electronic Music Studios*,
while working as a gaffer at amplified music concerts.
Upon returning to Canada and entering Trent University in the autumn
of 1975, he caught the radio "bug" and produced and directed many
hours of radio drama, news and foreground programming. In 1978, Mr.
Muir was one of the founding directors of Trent Radio when applied for
incorporation and was instrumental in establishing Trent Radio's first
studio in 1979, moving the organisation to its present location on
George Street in 1985 and making application to the CRTC for Trent
Radio's first broadcast licence. After thirteen years of service he
left Trent Radio to work as the general manager of a music festival
with R. Murray Schafer; as a free lance concert engineer; and the
administrator for Artspace, which was then, an artist run centre for
visual art, performance and communication.
Mr. Muir is well versed in Canadian radio practice, having worked for
twelve years as a commercial radio announcer, and devoting his
university and on going studies to an analysis of broadcasting,
musics, and orality, etc. Returning to Trent Radio in August 1994 as
General Manager, John is most concerned with trying to create an
environment conducive to the production of exceptional radio through
the confluence and ethos of "social advocacy" and the "cultural avant-
garde".
JONATHAN PRIDDLE has been a programmer of Trent Radio since 1993. He
is currently on the Board of Directors and acts as chair of the
spoken-word committee, while volunteering as a "operator" and
contributing a weekly music show called "Purgatory". Mr Priddle
obtained a D.E.C. at CEGEP, Champlain College, St. Lambert, PQ, in
Liberal Arts, and is now pursues a joint B.A. honours in
Environmental and Resource Studies and Political Studies.
BARB WOOLNER took the bus from the Chemical Valley to the Electric
City to attend a world issues conference in May of 1989. She decided
to stay. Seven years later Barb continues to call Peterborough home.
At 13 years old, Barb began preparing for her radio career. She sent
cassette tapes to her friend who was in the hospital in traction. At
Trent Radio she co-hosted a folk based music programme and a variety
theme show. She also has experience working for Radio Thailand in
Chiang Mai where she re-translated the news into fluent English and
broadcast it to the anglophone community living throughout northern
Thailand.
Barb finished her Anthropology degree after 8 years as a part time
student. She began working for Trent Radio as Programme Director in
August 1994. She continues on at Trent Radio despite the stress
overload and excessive work hours because of the weird, incredible
people she gets to work with. Oh, and because she has become infected
with that terrible condition - a passion for radio.
SUZIE SAU-FONG YOUNG is a graduate of Simon Fraser University and the
University of California, San Diego, where she studied Communication,
Philosophy, and the Mass Media. She teaches in the Cultural Studies
Programme at Trent University in Peterborough, Ontario, and she is the
Regional Co-ordinator for the Canadian Chapter of the Asian Cinema
Studies Society.
Her research interests include theories and practices of `place'
(especially feminist film criticism, diasporic narratives and ethnic
identities, philosophical and popular inaugurations of Nature), in
cultural and psychosocial dislocations, in the pleasures of horror and
the horrors of pleasure.
Ms. Young lives with a one-year old rabbit and wonders how she ever
lived without her.
SCHEDULE 05 27Mar96
The licencee is in the control of Trent Radio, incorporated
under the laws of Ontario, without share and not for profit and
managed by an independant Board of Directors subject to its
by-laws and articles of incorporation.
SCHEDULE 11 27Mar96
Trent Radio was incorporated under the laws of Ontario as a not
for profit entity, without share capital and to be managed by an
independent Board of Director. The corporation's by-laws
provide that each of the directors shall be Canadian citizens.
Trent Radio is in compliance with C.R.C 1978, C. 376 and
P.C. 1985-2108.
SCHEDULE 20 Amendment: 24Apr96
PROJECTED STATEMENT OF PRE-OPERATING COSTS & PRO FORMA STATEMENT
OF CHANGES IN FINANCIAL POSITION
Pre YEAR OF OPERATION
Operating 1st 2nd 3rd 4th 5th
RECEIPTS & FINANCING ACTIVITY
Balance Fwd (Booster Fund) 2,500
Financing - New Mortgage 20,000
Membership, Fundraising
& Programme 67,750 69,000 70,250 71,500 72,750
Sponsorship (National & Local) 5,000 6,500 8,000 9,500 11,000
Rent & Other Earned 5,941 6,090 6,242 6,398 6,558
Total Sources of Cash 22,500 78,691 81,590 84,492 87,398 90,308
DISBURSEMENTS
Capital
Transmitter Improvements 22,000
Cost of Financing 250
Operating
Operating Expense & Interest 71,044 73,238 75,358 77,416 79,394
Repayment of Debt (Mort/Loan Prin) 6,522 7,213 7,978 8,825 9,763
No Depreciation - No outlay of Cash
Total Cash Disbursements 22,250 77,566 80,451 83,336 86,241 89,156
Cash Increase/(Decrease) 250 1,125 1,139 1,156 1,157 1,152
Cash Position 250 1,375 2,514 3,669 4,826 5,978
Note:
At the time application there was $1,000 in Trent Radio's Booster Account,
which is designated specifically for the change in frequency and power
increase project. It is anticipated that the balance shall be made up
from fund-raising activity and radio time sales over the summer of 1996.
SCHEDULE 22.1 27Mar96
TRENT RADIO FUNDRAISING PLAN 1996
The following pages are a comprehensive outline detailing the
Fundraising and Outreach Committee's plan for the next year or
so. According to Trent Radio's larger financial plan the
committee need only raise $4000.00 this year. The committee has
decided, however, to prepare a very conservative plan that still
foresees a net profit of $5050.00 for this year. It is hoped
that this plan will set the foundation for productive
fundraising in future years by creating campaigns that can be
run as annual events and built upon in each successive year.
While detailed explanations follow here is a very simple
breakdown of anticipated net-revenues for 1996:
Country & Western Dance = $1050.00
Raffle = 2800.00
T-shirts = 600.00
Alumni Donations 600.00
Net Revenues = $5050.00
DETAILS:
(1) Country Jamboree and Dance
Sunday April 14th, 1996
At The Trentwinds
As Trentwinds has donated the hall and food for the performers
and the performers themselves are donating their time, the only
cost to be incurred by Trent Radio is hiring a sound technician.
Events like this have been held in the past for other
organizations and have a strong following in the Peterborough
community and we expect between 300 and 400 people to attend for
at least part of the afternoon. Under the deal Trent Radio has
worked out with the Trentwinds we will get all of the revenue
generated at the door ($5 a head, children under 12 free) and
Trentwinds will keep all of the bar profits. In addition to the
door Trent Radio will also sell tickets for a 50/50 draw to be
held that same day.
revenue:
250 people x $5.00 admission = 1250.00
100 raffle tickets x $1.00 each = 100.00
total revenue = 1350.00
costs:
Sound Technician = 150.00
1/2 of raffle sales = 50.00
unforeseen miscellaneous costs = 100.00
total costs = 300.00
net = $1050.00
(2) Raffle
September, October & November 1996
To coincide with the power boost and frequency change Trent
Radio would like to hold a giant raffle this September. This
would allow us to both advertise the changes at the station and
raise some money at the same time. Two possibilities have been
proposed:
(a) raffling off $1003.00 (one thousand dollar bill, a
twonie and a loonie). This would not only be an
attractive raffle to enter ($1 tickets for a chance at
$1000) but the number also echoes our new frequency:
92.7. Our chair of fundraising ran a similar campaign
last year for Planned Parenthood and netted them over
$3500.00. One of the big advantages to this plan is
that it appeals to both the students and the community
at large thus increasing the profit potential.
revenue:
4000 tickets x $1.00 each = 4000.00
costs:
purchasing $1000 bill = 1000.00
printing tickets = 50.00
advertising = 50.00
unforeseen miscellaneous costs = 100.00
total costs = 1200.00
net = $2800.00
(b) raffling off two tickets anywhere Air Canada flies.
Trent Radio is currently in negotiations with a
Peterborough travel agency to work out a deal that would
see Trent Radio raffle off the plane tickets and keep
the proceeds of the ticket sales in exchange for a block
of free advertising for the agency. As of yet nothing
is final but is a somewhat safer option in that Trent
Radio need not purchase the plane tickets in advance and
therefore would not have to sell $1000 worth of raffle
tickets just to break even. This would ultimately
translate into having to sell less tickets to make the
same profit. This raffle, like the one aforementioned,
also appeals to both the students and the community.
revenue:
3000 tickets x $1.00 each = 3000.00
costs:
printing tickets = 50.00
advertising = 50.00
unforeseen miscellaneous costs = 100.00
total costs = 200.00
net-profit = $2800.00
(3) Trent Radio T-shirts
Fall & Winter 1996-7
Similar to the raffle the t-shirts would not only be a source of
income but also a form of free advertisement for the changes at
the station. Four years ago t-shirts commemorating the
station's 15th anniversary sold very well and were bought and
worn by people not because they felt they had to, but instead
because they genuinely liked them. A similar design will
hopefully be used for these ones to make them as popular. Also
part of the plan is an attempt to strike a deal with a local
silkscreener that would see Trent Radio getting a discount on
the silk-screening in exchange for a block of advertising. With
over 150 volunteers at the station alone, we should have little
trouble selling 100 shirts and might even be able to produce and
sell another 100.
revenue:
100 t-shirts x $15.00 each = 1500.00
costs:
100 t-shirts x $9.00 each = 900.00
net = $ 600.00
(4) Soliciting Trent Radio Alumni Donations
November/December 1996
This is something that has not been tried with any sort of
dedication before this year. In a very small campaign that only
came about in December 1995, we were able to raise close to $400
from Trent Radio Alumni. While having to call a number of
people makes this a somewhat labour intensive endeavour it has a
great deal of potential. Many Trent Radio alumni still have a
strong attachment to the station and its goals and know that the
station relies on people's generosity. Moreover many alumni do
not donate to Trent University as a whole because they can not
easily earmark their contribution to be put towards certain
projects. As Trent Radio is a separate non-profit organization
they can contribute to whatever facet of the station they wish.
By running the campaign in late November, early December we are
targeting those people that have not yet made any charitable
donations but would like a tax receipt for that fiscal year.
revenue:
15 alumni donations x $50.00 each = 750.00
costs:
printing solicitation letters = 50.00
postage for 100 letters (.45) = 45.00
100 weekend long distance calls
x .55 each = 55.00
total costs 150.00
net = $ 600.00
prepared Scott Gordon / 1 April 1996
SCHEDULE 22.2 27Mar96
EXPLANATION OF SALES AND FUNDRAISING POLICIES
As Trent Radio is registered as a charitable organisation with
Revenue Canada the following fund-raising policy is offered for
the Commission's perusal.
FUND-RAISING & OUTREACH
Try for projects which are self-sustaining and which do not rely
on merchants' donations.
There are three major reasons for this.
Firstly, we can only ask people to give-give-give (donations,
levies, volunteer labour...) only so many times and then we run
out of friends (and respect).
Secondly, it's more secure to create projects which allow us to
be Understood and Regarded as PAYING CONTRACTORS, i.e., as a
community-based business (albeit one with more than one [the
financial one] `bottom-line'). Of course these projects must
not cost us more money than they bring in, but to claim a space
as Contractor and Producer is a more useful endeavour for Trent
Radio than to re-affirm our status as `beneficiary' (of student
levies, of donations, of love). This doesn't mean that donors
and friends will stop loving us or that we will reject their
love (or their money) -- it just means that we can be More than
needy (which means that there is More of us to love!). Critics
will say that we're only into business transactions; our
response could be that we're not into trafficking love (or
favours).
Thirdly, we accept the principle that "if we respect them, we
can expect them to respect us." This doesn't mean that we can't
be disappointed, but only that we can choose to take the high
road. Merchants have a product or a service to sell - it's how
they make their living; if we are their patrons, maybe they can
be ours.
SPONSORSHIP POLICY with RATES
Preamble:
This sponsorship policy is a companion policy to our fund-raising
policies and further develops some of the directions there for a
formal and effective non-commercial strategy.
In addition to being easily able to use more funds it is considered
prudent to pursue other funding sources such as a non-commercial
sponsorship revenue. To this end the following has been prepared
and aproved by them membership to help focus and then instruct such
an initiative.
Regulations & Restrictions;
A campus/community radio undertaking is now permitted to
broadcast up to six minutes of commercial advertising between
6am and Midnight. There is no CRTC restriction for the period
between Midnight and 6am.
Back in 1983, Trent Radio executed an agreement with Kawartha
Broadcasting (now Power Broadcasting) to use their tower at
Vision Hill for our antenna and a provision of that contract was
that Trent Radio restrict advertising to a maximum of four
minutes per hour which was in accord with CRTC regulations at
the time.
This means that Trent Radio could air up to 96 minutes a day if
on 24 hours per day. In reality Trent Radio is on about
eighteen hours per day during the fall and spring season, and
when Trent Radio applied for licence renewal to the CRTC, we
undertook to broadcast no more than two minutes per hour. This
would make the maximum 36 minutes per day or about 250 minutes
per week.
While this might be re-negotiated with Power Corp. and the CRTC,
during the period of transmitter upgrading, the limit is not
thought to create any real hardship in the near future. 250
minutes a week is about 250 more minutes a week than we do now!
Past Efforts
Trent Radio has taken advertising from time to time without
actively or consistently seeking it. However, total billings
over the last seven years have amounted to almost $10,000 - see
note below.
Most of the business came from two or three clients. There is an
agreement with a national rep - Target Broadcasting who
delivered two campaigns (Bell & Elections Ontario) in the year
ending 1995, resulting in a net revenue of $700.00 - all the
moneys raised from this source in that year.
Note: Total Commercial Revenues by year-end.
1989 $350.00 1990 $80.00 1991 $680.00
1992 $4,030.00 1993 $1,300.00 1994 $2,740.00
1995 $700.00
Concerns and Inhibitions Pondered with Solutions.
Trent Radio has not seriously pursued commercial revenues for
some of the following reasons;
- it is seen antithetical to our raison etre.
- advertising affects programming.
- there's not a lot of money out there for our kind of "product"
- the whole process (i.e. sales, production, scheduling, billing,
collecting, breaking legs &c) soaks up hours of people's time
desk space, studio time and other scarce resources.
The broadcast and commercial context in which Trent Radio finds
itself is very different than twenty years ago. The two local
commercial radio organisations representing an AM and FM
undertaking each, have moved to very narrow formats and their
rate cards have increased from $10/minute to over $60. It is
ironic that as the other stations have taken on one narrow
format each, the "field" is so open that Trent Radio could
present local broad based programming like commercial radio
station of the thirties and be wildly "alternative" to the
contemporary main stream.
The constituent components of modern "diversity" are not as
different from then as one might think. Programming about local
issues is what Trent Radio is all about. Play by play local
baseball, a cooking show, a programme about dogs and their
owners, and the presentation of local amateur or professional
musicians would not be amiss on our airwaves.
Also in the last twenty years much of the local main stream
business has given way to super stores, and international retail
and service chains. The local crafts and retail community is
much more marginalised and would never consider purchasing radio
time at $60 / minute. It is proposed that we target this group
as our advertisers and that we encourage their participation in
this community through support of Trent Radio in exchange for
messages of sponsorship at the rate of $7 to $15 per minute.
The problem of advertising money affecting programming is real.
Anyone who has worked in commercial radio will know that every
operation and structure is organised to maximise commercial
revenues. Almost all production time is devoted to preparing
commercials and CRTC regulation notwithstanding, radio
programmes that "don't pull their weight" are modified until
they do, or replaced with material that will.
It is proposed that to avoid what would be "commercial
pandering" for Trent Radio that our target of net receipts
from sponsors and sponsorship be limited to 25% of our annual
operating budget. And that the sales, collection, production
and preparation of sponsorship material be contracted off site,
with Trent Radio's administration continuing to approve all
sales agreements. It is proposed that the commission for sales
would be higher than if it was in-house, given that those
selling would have to pay for their own phone, transport,
photocopying, &c. Thus, it is proposed that Trent Radio pay a
50% commission for sales agreements that include "air ready",
copy and payment. Further, it is proposed that when an
advertiser is not a sponsor for specific show, that their
messages be separately clustered and aired between programmes
along with station identification.
There may not be a great deal of money for what we do, however,
we are not looking for a large sum. Based on our current
situation, 25% of our budget would be in the order of $20,000
per year, which is something less than one of our commercial FM
cousins might bill in one day. We also recognise that there are
organisational costs to doing advertising through the
expectation that our "net" will only be half of gross. As long
as we can balance our efforts and accept the costs it is hoped
that the execution of this initiative will be of benefit to
Trent Radio, its programmers, local business and the community
as a whole.
Summary of Policies
It is proposed that;
Trent Radio's sales effort be directed to a diverse group of
locally owned and operated small business owners. And; that their
participation in this community be encouraged through support of
Trent Radio in exchange for messages of sponsorship at the rate
of $7 to $15 per minute;
net receipts from sponsorship be limited to 25% of annual
operating budget;
the sales, invoicing, collection, production and
preparation of sponsorship material be contracted off site,
with Trent Radio's administration continuing to approve all
sales agreements and providing proof of performance;
a 50% commission for sales agreements that include "air
ready", copy and payment;
messages be separately clustered and aired between programmes;
in accord with Trent Radio's commitment to the CRTC, a
maximum of two minutes in any given hour be allocated to
sponsor messages, and that all sponsorship messages be in
accord with CRTC regulations as they were promulgated
in CRTC Public Notice, PN 1983-43, dated 3 March 1983.
SCHEDULE 23 Amended 18Apr96
NOTES to FINANCIAL PROJECTIONS
REVENUES
Sponsorship
Sponsorship sales receipts ... revenue from this source has
varied from $2,700 to $800. The applicant's national
representative has indicated annual sales could be in excess of
$2,000 with a more predictable coverage area. Local sales is
based upon a $7.00/minute rate and a very conservative starting
estimate of 360 minutes in the first year with that increasing
by 60% per year as more small traders become comfortable with
advertising on campus/community radio.
Membership & Fundraising
As a membership organisation, Trent Radio receives $15 from each
full time student. In the year-ending 1996 this amounted to
$57,555. Community membership are offered for $20 for an
individual, $75 for a non-profit organisation and $250 for a
"for-profit" corporation.
It is assumed that Trent University will experience a decline in
full-time enrolment of one percent per year over the next five
years and that the resulting shortfall in student membership
fees can be made up from increased revenues from non-student
memberships given a predictable broadcast reach.
The increase in community membership will be also aided by
staging local music showcase events in and around the City of
Peterboro. It is anticipated that there will be two of these per
year which are hoped to net a total of $2,000 in the first year.
In addition an annual raffle is planned and in subsequent years
an annual fund-raising drive.
Rent and Misc. Earned
Trent Radio owns the house in which it is located. The amount
indicated from this source is the annual legal rent for the
residential apartment locate above our studios and archive.
This has been a stable source of revenue since Trent Radio
purchased the building in 1984. The projection is based upon an
annual rental increase of 2.5%.
Grants
The amount indicated is granted under the Ontario Work Study
Programme, which is intended to hire students who are in receipt
of financial aid while attending university. The money has been
used to employ students in the create of local origination
programming such as radio drama, the production a weekly "art &
culture" show, co-ordinating radio days.
It is assumed that the provincial government will continue to
underwrite these activities through continuing to provide these
entailed funds.
EXPENSE
The amounts indicated for salaries for programming and
administration represents the annual cost for two more or less
full time staff.
The commission expense represents one half of projected local
sales. For this the salesperson shall present a completed
contract of time sale with the proposed advertising copy for
approval be the General Manager. Further, the amounts projected
for "Bad Debt" are calculated as ten percent of total sales.
While controls are in place to avoid high delinquency it is
thought prudent to "write down" revenue from this source until
more of a "history" has been establish.
Other expense has been calculated to include interest, bank
charges and depreciation.
Amendment: 24Apr96
Bank of Montreal [LH]
Main Office
130 Simcoe Street
K9H 2H5
(705) 745 3523 fax (705) 876 9611
April 23rd, 1996
The Canadian Radio-Television and
Telecommunications Commission,
Ottawa, Ontario
Dear Sirs,
Re: Trent Radio
Our above noted customer has requested we provide you with confirmation
of approval of financing.
We have examined the financial statements and projections of Trent Radio
related to the application before the Commission for a licence to provide
radio service to Peterbroough and area and we would be prepared to provide
financing in the amount of $20,000 under the following terms and conditions,
subsequent to a favourable decision by the Commission for the purpose of
providing capital and operating funds related to the undertaking.
Terms and Conditions:
$20,000 Demand Loan Non-Revolving - to assist with upgrading, with
invoices to be supplied to support all costs.
Repayment Terms - Re-payable in calculated blended monthly
instalments over 60 months. Payments shall be reviewed
annually to ensure full repayment within five years.
Interest Rate - Bank of Montreal Canadian Dollar Commercial
Prime rate plus 2.5%
Application Fee - $200 (Inclusive of Out of Pocket Expenses).
All other annual administration fees have been waived.
Security and Documentation - Trent Radio shall give the Bank
of Montreal a General Security Agreement over its assets.
Letter of Undertaking agreeing not to sell and/or encumber real
property owned without the prior knowledge and consent of the
Bank of Montreal, agreeing to raise mortgage funds over the real
property to a sufficient amount to liquidate Bank indebtedness in
full and/or give to the Bank collateral mortgage security over
Trent Radio's property if so requested by the Bank.
Authorising resolution from the Board of Directors.
Yours truly,
[signed]
E. Eileen Grady,
Account Manager
c.c. John Muir
Trent Radio
Note: The Bank of Montreal Canadian Dollar Commercial Prime
rate was 6.75% on 23 April 1997. Trent Radio will draw the
loan in increments of $5,000. Funds for repayment are to
come from new fundraising and earned revenues.
SCHEDULE 24.2 17Mar96
transcribed from McColl Turner Financial Review for One Year Ended 31Aug95
TRENT RADIO BALANCE SHEET 31 Aug 1995
ASSETS
CURRENT ASSETS
Entailed Funds #1 0.00
Entailed Funds #2 0.00
Entailed Funds #3 0.00
Entailed Funds #4 0.00
General Funds (887.79)
Cash In Bank (887.79)
Petty Cash: Prog & Summer 50.00
Petty Cash: Admin (29.15)
Term Deposits 0.00
Accounts Receivable 6,096.40
Doubtful Accounts 0.00
Receivables Net 6,096.40
Student Levy Receivable 0.00
Prepaid Expenses 441.16
TOTAL CURRENT ASSETS 5,670.62
FIXED ASSETS
Land 10,000.00
Buildings 91,660.14
Office Equipment 17,487.12
Technical Equipment 67,199.41
Technical Renovations 0.00
Fixed Assets at Cost 186,346.67
Accumulated Depreciation (107,856.52)
TOTAL FIXED ASSETS 78,490.15
TOTAL ASSETS 84,160.77
LIABILITIES
CURRENT LIABILITIES
Accounts Payable 2,081.19
Deferred Income 0.00
Accrued Liabilities 1,605.00
CPP Payable 135.32
UIC Payable 234.43
Income Tax Withholdings 192.01
Receiver General Net 561.76
Employer Health Tax 330.81
WCB Payable 0.00
AFM Payable 0.00
Other Union Payable 0.00
Pension Payable 0.00
Holiday Payable 0.00
Other Witholdings Net 330.81
TOTAL CURRENT LIABILITIES 4,578.76
LONG TERM LIABILITY
Victoria & Grey Trust Co 0.00
Trent U - CTS Department 1,666.80
National Trust 26,768.84
CIBC Demand Loan 0.00
TOT. LONG TERM LIABILITY 28,435.64
TOTAL LIABILITIES 33,014.40
EQUITY
NON-SHARE EQUITY
Retained Surplus/(Deficit) 51,240.38
Year-end 1994 Adjustments (8,152.43)
Net Retained Surp/(Def) 43,087.95
Current Surplus/(Deficit) 8,058.42
TOTAL NON-SHARE EQUITY 51,146.37
TOTAL EQUITY 51,146.37
LIABILITIES AND EQUITY 84,160.77
TRENT RADIO INCOME STATEMENT 1 Sep 1994 TO 31 Aug 1995
REVENUE
GOVERNMENT GRANTS
Federal Grants 2,148.00
Provincial Grants 11,837.16
Municipal Grants 0.00
TOTAL GOVERNMENT GRANTS 13,985.16
FUND RAISING
Corporations 0.00
Foundations 0.00
Private 120.00
Leadership 0.00
Donations "In Kind" 0.00
Net Donations 120.00
Trent Student Memberships 56,055.00
Commercial & Non-profit 0.00
Individual Memberships 260.00
Discretionary M'ship Exp 0.00
Net Memberships 56,315.00
Special Events 81.11
Special Events Expense 0.00
Net Special Events 81.11
Fundraising 0.00
Fundraising Expense 0.00
Net 25th Anniversary 0.00
TOTAL FUND RAISING 56,516.11
EARNED REVENUE
ON AIR Sponsorship 698.54
ON AIR Sponsorship Expense 0.00
Net ON AIR Sponsorship 698.54
"RADIO PAPER" Advertising 0.00
"RADIO PAPER" Expense 0.00
Net "RADIO PAPER" 0.00
Net Other Sponsorship 0.00
Tape Sales 26.00
Tape Sales Expense 0.00
Net Tape Sales 26.00
Rental Income 5,658.00
Net Misc Sales & Services 350.00
Refunds & Discounts Given 0.00
TOTAL EARNED REVENUE 6,732.54
MISCELLANEOUS REVENUE
Interest Income 514.18
Discounts Taken 0.00
Micellaneous Revenue 347.95
TOTAL MISC REVENUE 862.13
TOTAL REVENUE 78,095.94
EXPENSE
TOTAL PERSONNEL 42,075.30
SUPPLY & EXPENSE
Publicity & Promotions 193.70
Equipment Rental 0.00
Line Rental 1,739.13
Rental Other 0.00
Net Rentals 1,739.13
Postage & Delivery 382.00
Office Supplies 570.82
Telephone 2,011.04
Utilities 2,647.84
Programming & Licence 1,513.03
Building R & M 1,376.63
Building R & M Upper Apt 97.50
Technical R & M 1,304.94
Net Repair & Maintenance 2,779.07
Professional Fees 1,500.00
CROP Equipment 0.00
Insurance 1,683.72
Travel 175.00
Entertainment 75.13
Bank Charges 267.48
CIBC Loan Interest 0.00
Mortgage Interest & Chrgs 2,766.78
Net Interest 2,766.78
Depreciation 8,849.34
GST Paid 519.22
Bad Debts 0.00
Miscellaneous 288.92
TOTAL SUPPLY & EXPENSE 27,962.22
TOTAL EXPENSE 70,037.52
INCOME 8,058.42
SCHEDULE 24.3 27Mar96
Interim Financial Statements
Trent Radio Balance Sheet 31 Jan 1996
ASSETS
CURRENT ASSETS
Entailed Funds #1 0.00
Entailed Funds #2 0.00
Raffle & Bingo Acct 0.00
Boost & Freq Acct 1,000.00
General Funds Montreal 20,163.58
General Funds CIBC 3,771.54
Cash In Bank 24,935.12
Petty Cash: Programming 50.00
Petty Cash: Admin 0.00
Term Deposits 0.00
Accounts Receivable 853.40
Doubtful Accounts 0.00
Receivables Net 853.40
Student Levy Receivable 0.00
Prepaid Expenses 441.16
TOTAL CURRENT ASSETS 26,279.68
FIXED ASSETS
Land 10,000.00
Buildings 91,660.14
Office Equipment 17,487.12
Technical Equipment 68,199.41
Technical Renovations 0.00
Fixed Assets at Cost 187,346.67
Accumulated Depreciation (107,856.52)
-------------
TOTAL FIXED ASSETS 79,490.15
-------------
TOTAL ASSETS 105,769.83
=============
LIABILITIES
CURRENT LIABILITIES
Accounts Payable 358.55
Deferred Income 0.00
Accrued Liabilities 0.00
CPP Payable 83.06
UIC Payable 124.11
Income Tax Withholdings 316.50
Receiver General Net 523.67
Employer Health Tax 330.81
WCB Payable 0.00
AFM Payable 0.00
Other Union Payable 0.00
Pension Payable 0.00
Holiday Payable 0.00
Other Witholdings Net 330.81
-------------
TOTAL CURRENT LIABILITIES 1,213.03
LONG TERM LIABILITY
Victoria & Grey Trust Co 0.00
Trent U - CTS Department 1,250.30
National Trust 25,470.41
CIBC Demand Loan 0.00
TOT. LONG TERM LIABILITY 26,720.71
-------------
TOTAL LIABILITIES 27,933.74
NON-SHARE EQUITY
Retained Surplus/(Deficit) 52,395.48
Year-end 1995 Adjustments (1,231.57)
Net Retained Surp/(Def) 51,163.91
Current Surplus/(Deficit) 26,672.18
-------------
TOTAL NON-SHARE EQUITY 77,836.09
-------------
LIABILITIES AND EQUITY 105,769.83
=============
Interim Financial Statements
Trent Radio Income Statement 01Sep95 to 31Jan96
REVENUE
TOTAL GOVERNMENT GRANTS 0.00
FUND RAISING
Net Donations 725.00
Trent Student Memberships 57,555.00
Commercial & Non-profit 265.00
Individual Memberships 340.00
Discretionary M'ship Exp 0.00
Net Memberships 58,160.00
Special Events 200.00
Special Events Expense (150.00)
Net Special Events 50.00
Fundraising 10.00
Fundraising Expense (10.00)
Fundraising Net 0.00
-------------
TOTAL FUND RAISING 58,935.00
TOTAL EARNED REVENUE 1,995.50
-------------
TOTAL REVENUE 60,930.50
EXPENSE
TOTAL PERSONNEL 22,440.39
SUPPLY & EXPENSE
Publicity & Promotions 218.14
Equipment Rental 0.00
Line Rental 352.50
Rental Other 0.00
Net Rentals 352.50
Postage & Delivery 48.35
Office Supplies 218.89
Telephone 683.77
Utilities 922.75
Programming & Licence 176.59
Building R & M 540.71
Building R & M Upper Apt 2,791.79
Technical R & M 1,194.44
Net Repair & Maintenance 4,526.94
Professional Fees 0.00
Insurance 2,265.84
Travel 58.04
Entertainment 427.10
Bank Charges 92.25
Mortgage Interest & Chrgs 1,386.57
Depreciation 0.00
GST Paid 395.32
Bad Debts 0.00
Miscellaneous 44.88
-------------
TOTAL SUPPLY & EXPENSE 11,817.93
-------------
TOTAL EXPENSE 34,258.32
-------------
INCOME 26,672.18
=============
SCHEDULE 26: Not Submitted in Application
A G R E E M E N T
BETWEEN:
POWER BROADCASTING INC.
AND:
TRENT RADIO - a corporation without share capital
Preamble:
WHEREAS, broadcasting has been an important element in uniting Canada's
distant and diverse populations, promoting and maintaining the creation
of a stronger sovereign state, and
WHEREAS, radio has made the exchange and transmission of important ideas
viable in situations that would have otherwise been impossible, and
WHEREAS, Power Broadcasting Inc. is an information and entertainment
enterprise which owns and operates radio and television broadcasting
stations in Ontario and Quebec and is committed to the development and
well-being of communications and society as a whole, and
WHEREAS, Trent Radio is a non-commercial, cultural and educational
organisation sponsored and operated by the students of Trent University,
operating a non-commercial broadcast undertaking in the City of
Peterborough, and
WHEREAS, Power Broadcasting and its predecessors have been proud to
assist Trent Radio in it operations for eighteen years, and whereas,
Trent Radio acknowledges this continuing and extraordinary support,
Power Broadcasting Inc. (hereinafter call the Company) agrees to lease
space on the CHEX TV tower and in the CHEX TV building to Trent Radio
under the following conditions:
1. Space on the Company's tower and in the building shall be for an
approved FM transmitting antenna of the same make and model currently
in service.
2. The FM antenna and related equipment shall be installed and
maintained with the approval and under the supervision of the
Company, and shall conform to any and all conditions of exemption
pertaining to structural standards.
3. All Trent Radio equipment shall have Industry Canada and C.R.T.C
appropriate approvals.
4. Trent Radio undertakes that its equipment shall not interfere
technically or in any other way with any Company or Company client
equipment or transmissions from the CHEX TV tower. This would include
and not be limited to radio frequency and audio equipment, and
telephone and intercom systems.
5. The Company shall not be responsible for any damage to the Trent
Radio antenna or related equipment, or loss of any air time for any
reason whatever.
6. The Company may reasonably direct changes, alterations, removal or
repairs to Trent Radio equipment, if the Company so deems necessary.
7. Trent Radio shall be wholly responsible for all maintenance and
repairs to its antenna and related equipment.
8. The Company shall permit access by Trent Radio personnel and
representatives of Trent Radio equipment, so designated and
authorised by the Company. Access shall by those so authorised and
shall be at their own risk.
9. Trent Radio shall indemnify and save harmless from and against all
injury to persons and damage to or destruction of property which may
be caused by or result from anything which the Company may install or
cause to be installed on the demised premises or on the tower
pursuant to the provisions of this agreement. Further, Trent Radio
shall furnish the Company with proof of insurance pursuant to the
above.
10. Trent Radio may broadcast "acknowledgements of support" (APPENDIX A
- attached) from individuals, businesses and organisations that
contribute money or services to the operation of Trent Radio. Such
announcements shall be limited to a maximum of two minutes per hour
and shall be of an unproduced, "live-copy" nature. It is understood
that it is Trent Radio's aim to solicit sponsorship from a diverse
group of locally owned and/or operated small business owners, who
shall be invited to show their community support through their
support of Trent Radio. Trent Radio undertakes that its FM station
shall be non-commercial, and that there shall no solicitation of
advertising or promotional revenues for its operations, beyond the
"acknowledgements of support" cited above.
11. Total net revenues derived from "acknowledgements of support" shall
be limited to a maximum of $20,000 per year. In the event revenues
from this source exceed this limit, Trent Radio shall pay the Company
a sum representing 50% of this excess up to the fixed market value of
this lease, and 25% thereafter. The Company shall receive a report
of these revenues along with a copy Trent Radio's annual financial
statements.
12. Trent Radio shall acknowledge the support and extraordinary
generosity of the Company with broadcast announcements four times a
day, including sign-on and sign-off. Additionally, Trent Radio shall
include a similar and substantial acknowledgement with its printed
"programme guide". It is the intention of Trent Radio to publish
this guide three times yearly, sending a copy of same the to Company.
13. Trent Radio shall have the option to renew this agreement for a
further five year period upon application to the Company six months
prior to the conclusion of this agreement.
14. Should there be no renewal or subsequent agreement, Trent Radio shall
be responsible for removing all antenna and transmission equipment
and other related facilities within three months of the conclusion of
this agreement and Trent Radio shall be responsible to leave the
Company's facilities and equipment in the same condition as it was
found.
15. Trent Radio acknowledges that the annual market value of this
agreement is ten thousand dollars ($10,000.00) per annum.
16. This agreement shall be for a period of five years commencing upon
the date of execution for Trent Radio shall pay the Company the token
sum of one dollar.
Dated at Peterborough in the province of Ontario,
on this 21st day of January 1997
for POWER BROADCASTING INC. for TRENT RADIO
Bryan Ellis, GM Andrew Fogarasi, President
H. Lisa Howard, Secretary
APPENDIX A:
"Acknowledgments of Support" must conform to the CRTC (PN 1983-43)
definition of restricted advertising:
Restricted advertising means simple statements of sponsorship
which identify the sponsors of a program or of the station.
Simple statements shall be of a "live copy" nature and may NOT
be dramatisations nor include music or sound effects.
Such statements shall incorporate the names of the sponsor
(business name and the owners' name), and may include the
business address, hours of business, and a brief general
description of the types of services or products which the
sponsor provides, including the price, name and brand name of
the product.
Such statements must NOT contain language which attempts to
persuade consumers to purchase and thus must not contain
references to convenience, durability or desirability or
contain other comparative or competitive references.
SCHEDULE 27 Amendment: 24Apr96
SUPPLEMENTARY BRIEF
The applicant, Trent Radio, would like the Commission to consider its
application as a proposal for a clear and protected frequency rather than
a bid to increase coverage area.
Trent Radio signed on in 1984, operating an unprotected Low Power FM
undertaking at 96.3 MHz at a de-rated power of 30 watts. This provided a
useful signal to what might be reasonably defined as the Peterborough
area. It was not the intent then nor is it now to extend the coverage
area beyond that which existed at sign-on. Since that time interference
from co-channel CFMK in Kingston and most recently increased interference
from co-channel CFMX-1 in Toronto has seriously degraded Trent Radio's
predictable service area. In many instances interference has made Trent
Radio's signal "unreadable" as close as four kilometres from the
transmission site and there has been an increase in complaints from
listeners located in the iron reinforced concrete buildings of Trent
University's main campus.
The original allocation of LPFM at 96.3 MHz is no longer useful to Trent
Radio's mission.
In contemplating a modification to transmission arrangements, another LPFM
at a new frequency was rejected because of our desire for protection and
to more predictably "reach" our community.
Thus, Trent Radio proposes to utilise a class A1 licence (250watts at
92.7 MHz), as it is the minimum power assignment provided protection by
Industry Canada's regulation and will re-establish, and/or make more
predictable, coverage lost to interference.
For the purposes of this application Trent Radio defines its primary
community as all of Peterborough. As a secondary coverage area Trent
Radio desires to reach the Hiawatha Indian Reserve, to the south-east,
Millbrook to the south-west and the Curve Lake Indian Reserve to the
north-west.
While are no changes proposed in the programming of Trent Radio, and thus
no "Promise of Performance" has been filed with this application, a
current "programme proposal" form stating Trent Radio's aims as a
broadcaster is attached to this brief. The Commission is invited to
browse Trent Radio's recently established Web site;
http://www.trentu.ca./trentradio/welcome.html